Mattel cited a recent survey by the Toy Association, which found 78% of parents said the sustainability of a toy for their child was important to them. If they can’t be repurposed into new toys, Mattel will either downcycle those materials into other plastic products or convert them from waste to energy.
The toys will be sorted and separated by material type and responsibly processed and recycled.
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To send your used toys in, visit /PlayBack, print a free shipping label, pack a box of outgrown Mattel toys, and mail it back. are welcome to participate in the Mattel Playback program. Parents in the U.S., Canada, France, Germany, and the U.K. “The Mattel PlayBack program, aimed at repurposing these materials into new products and helping the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life.” “At Fisher-Price, we design toys to be loved, cherished and passed on from one generation to the next,” said Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool, in the release. Over a billion Fisher-Price toys alone have sold since the 1930s! So, the chances are likely that if you’re a parent, you probably have at least one toy (and probably many, many more!) that your kid doesn’t use and you don’t plan on keeping. Fisher-Price is the number one infant and preschool toy company in the world, which includes Thomas & Friends, Laugh & Learn, Little People, Imaginext, and other brands. Mattel PlayBack already included Barbie, MEGA, and Matchbox brands, and now it will accept the Fisher-Price family of toys as well.
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How to Celebrate Earth Day All Month Long With Your Kids “We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.”
“The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy,” said Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social Impact, Mattel, in a recent press release. Mattel PlayBack program is an easy, sustainable way to recycle and reuse outgrown toys!
However, some toys are only enjoyed for a short time - and then what’s a parent supposed to do with them? If you have another kid you can give them to, that’s great, but if they are headed for the trash, consider donating them instead. I still have Barbie dolls from when I was a kid that I cherish, and my mom kept some of my siblings’ toys that my kids now get to play with when they visit.
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